Brighton, England · ATZ Lifestyle & Coaching

No guesswork.
Just results.

Real coaching from someone who's been where you are, with an approach that works. No gimmicks. No fluff. Just the work - done properly.

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Various
Effective self-paced
programs
3
Coaching
tiers
1:1
Personal
attention
Alex Zenda — ATZ Lifestyle and Coaching
ATZ Lifestyle & Coaching
The hard truth

Why you're still stuck

01

You don't have a plan

Going to the gym without structure is just organised confusion. You're burning time, not fat - and definitely not building anything worth keeping.

02

You're copying influencers

That 5am cold plunge routine someone with a ring light and a meal deal is selling you? It's not programming. It's content. There's a difference.

03

You keep starting over

The all-or-nothing cycle is keeping you at zero. Real progress isn't perfect - it's consistent enough to compound. That's what I'll build with you.

04

No one's holding you to it

Accountability isn't a buzzword. It's the difference between the plan staying in your notes app and actually being executed. That's where I come in.

Who is Alex

Built different. The hard way.

I didn't get into coaching because it looked good on Instagram. I got into it because I know what it's like to lose everything you built - physically, mentally - and have to start from scratch.

Torn ACL. Torn meniscus. Multiple setbacks. Years of being an athlete, falling off, rebuilding, falling again. I studied architecture at uni - and it turned out that design-first, systematic thinking was exactly what programming needed. But training was always the thing that made sense.

So I chose it properly. I coach because I understand that the physical stuff is hard enough - but the mental side of coming back, of staying the course when nothing seems to be moving, that's the real work. That's what I'm here for.

Work with me

  • Multi-sport athlete background

    Years of competitive sport built the foundation - and the injuries that came with it.

  • ACL & meniscus tears

    Rebuilt from surgery. I know setbacks, the rehab mindset, and the grind of coming back properly.

  • Architecture graduate

    Uni of Brighton. The systematic, design-first thinking translates directly into how ATZ programs are built.

  • ATZ Lifestyle & Coaching

    Now coaching clients through body recomposition, strength, and the mindset to make it stick.

1:1 Coaching

Choose your level

Three tiers. From semi-bespoke to fully. You pick how deep we go.

Semi-Bespoke Program
£75
First month · then £30/month
  • Semi-bespoke program + meal plan / strategy
  • Monthly review (video call / Q&A)
  • Form checks
  • All current & future ATZ resources
  • Personalised macro targets
  • Access to all ATZ programs
Get Started
Foundational Coaching
£130
Per month · Cancel anytime
  • 1:1 coaching - largely self-paced
  • Semi-bespoke program + meal plan / strategy
  • Personalised macro targets
  • Bi-weekly check-ins (24 per year)
  • Access to all ATZ programs
  • Supplement protocol
  • Meal plans & recipes
  • Sunday - Friday support, 9:00–21:00
Apply Now
Priority Coaching
£159
Per month · Cancel anytime
  • 1:1 coaching - self-paced and/or adjusted by me
  • Fully bespoke program + meal plan / strategy
  • Personalised macro targets
  • Optional weekly check-ins
  • Access to all ATZ programs
  • Supplement protocol
  • Meal plans & recipes
  • Full training block & goal roadmap
  • Sunday - Friday support, 9:00–21:00
Apply Now

Check-ins pause for one week over the winter holidays and one week in summer. Not sure which tier is right for you? Send me a message and we'll figure it out.

What sets ATZ apart

This isn't just a PDF plan

Every ATZ client gets a fully built Google Sheet - live, interactive, and designed with the same precision I'd put into any architecture project. It's not just a program. It's a system.

Phased programming

Deficit, maintenance, hypertrophy phases mapped across weeks with clear targets.

Live logbook tracking

Log every set, rep, and load. Track progressive overload in real time.

Education baked in

RIR, double progression, tempo and more explained inside the sheet, not hidden in a separate doc.

Adjustable for subscribers

Coaching clients on Foundational and Priority get continuous program updates as they progress.

ATZ app Coming soon

The whole system in your pocket - programs, logging, and progress on the go.

Self-paced programs

Do it yourself.
Done properly.

One-time purchase. Built for people who know what they want and just need the right tool.

3-Day · Push/Pull/Legs

PPL Repeat

Three focused days, one clear purpose each. The perfect entry into structured training.

£24.99one-time
Get it
4-Day · Upper/Lower

UL Arm Focused

11 weekly bicep sets layered into a proven Upper/Lower. Arms first, nothing neglected.

£29.99one-time
Get it
4-Day · Upper/Lower

X-Frame

12 weekly lat sets and prioritised delts. Built for the V-taper.

£29.99one-time
Get it
4-Day · Glute Priority

Glute Focused

The highest glute volume in the range - hip thrusts, kickbacks, step ups - without losing upper body.

£29.99one-time
Get it
6-Day · Push/Pull/Legs

PPL 6-Day

Maximum volume: 68 weekly sets, every muscle twice a week, A/B variation throughout.

£29.99one-time
Get it

All programs are one-time purchase and include the ATZ Google Sheet template. More programs launching soon.

Ready to
actually
do this?

No long forms. No sales call. Just send me a message, tell me where you're at, and let's get to work.

Email Alex directly DM on Instagram

Based in Brighton, coaching worldwide · alex.zenda@atz-coaching.com